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      <image:title>Blog - From Goodreads to Betterreads - Make it stand out</image:title>
      <image:caption>Existing layout of Goodreads Groups</image:caption>
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      <image:title>Blog - From Goodreads to Betterreads - Make it stand out</image:title>
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    <loc>https://www.erikapiquero.com/blog/product-breakdown-garmin-forerunner</loc>
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      <image:title>Blog - What makes this watch tick? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What makes this watch tick? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.erikapiquero.com/blog/navigating-digital-accessibility-as-a-product-manager</loc>
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      <image:title>Blog - Navigating digital accessibility as a product manager - As a product manager, it's imperative to ensure that digital products are designed to accommodate diverse needs and abilities. I currently work in EdTech, where that consideration feels even more heightened in thinking about a range of learners’ needs and the stakes of getting it right for students. At first, I struggled to utilize typical prioritization frameworks (e.g., RICE or value vs. effort) when it came to outstanding accessibility issues with the products I manage. It’s not possible or ethical, for example, to say that our screen reader users represent only a small percentage of our total users and thus the impact is too small and effort too high to bring value to the product or business.</image:title>
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      <image:title>Blog - Navigating digital accessibility as a product manager - Prioritizing accessibility in digital products isn't just a box to tick – it's an ongoing journey toward creating more equitable and inclusive learning environments for all. Product managers have a unique opportunity and responsibility to champion accessibility initiatives and drive positive change in our organizations.</image:title>
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    <lastmod>2024-05-20</lastmod>
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      <image:title>Blog - Product management in the nonprofit and public service sector - The biggest difference you’ll notice is the driving force behind your work. In nonprofits and public service organizations, mission is everything. Projects are geared toward making a positive impact on society—whether it's improving education, providing healthcare, or protecting the environment. This can be incredibly fulfilling but also means that work is often measured and scrutinized in terms of social impact and outcomes rather than financial success (although the two aren’t always mutually exclusive).</image:title>
      <image:caption>Mission is of course central for work with for-profit companies, but focus is on revenue, and market share. Success is typically measured by profitability and ROI, and motivation here is often tied to business growth and shareholder value.</image:caption>
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      <image:title>Blog - Product management in the nonprofit and public service sector - Leveraging nonprofit and public service experience in a for-profit environment</image:title>
      <image:caption>I’ve learned to leverage my extensive experience in the nonprofit and public service space to help me be successful when I have worked in for profit environments. Here are some key takeaways:</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/621d460f169b8646378e9557/96b667a2-ea80-4435-b0e8-23793dd68f78/pexels-ekaterina-bolovtsova-6193653.jpg</image:loc>
      <image:title>Blog - Product management in the nonprofit and public service sector - In nonprofit organizations, stakeholders almost always will include donors at the top of the list - along with government agencies, volunteers, and communities the work serves. Balancing these diverse interests requires exceptional communication and empathy. A key challenge for products is ensuring they  align with the broader mission but also meet the needs of multiple, sometimes (often!) conflicting, groups.</image:title>
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      <image:title>Blog - Product management in the nonprofit and public service sector - Budget constraints are a constant challenge in the public service and nonprofit space. Funding can be unpredictable and is typically tied to grants or donations that may also come with donor direction on how the funding is used. This all requires a high degree of creativity and resourcefulness; every dollar has to be stretched and securing funding requires a compelling case. As a product manager, it also means you may have to be prepared to pivot strategy unexpectedly.  On the other hand, while budget constraints certainly exist in for-profits too, there is generally more flexibility, especially in larger companies. Investments are made based on projected ROI, and there’s usually more room for experimentation and risk-taking.</image:title>
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      <image:title>Blog - Product management in the nonprofit and public service sector - In the nonprofit space, innovation can be slower due to limited resources and the need to align with the mission. However, this doesn’t mean it's nonexistent! Many nonprofits are doing groundbreaking work, but it often requires more cautiousness and strategy when implementing new technologies and processes. Alternatively, the for-profit sector often moves faster and embraces innovation readily. There's a stronger emphasis on staying ahead of the competition, which can lead to rapid adoption of new technologies and methodologies.</image:title>
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